This Privacy Notice provides information on how Peda collects and processes your data when you visit our website or mobile applications. It sets out what we do with your data and how we keep it secure and explains your rights to your data.
- Who We Are:
Peda Marketplace is an e-commerce platform. Our platform consists of our marketplace, which connects sellers with consumers; our logistics service, which enables the shipment and delivery of packages from sellers to consumers; and our payment service, which facilitates transactions among participants active on our platform in selected markets.
This website and our mobile app are operated by PEDA GLOBAL LTD, a company limited by shares; our Certificate N0.1690470 can be found with the Corporate Affairs Commission.
Any personal data provided or collected by PEDA is controlled by the PEDA mobile app that relates to it.
- Your Data We Collect.
Personal data means any information that can be used to identify a specific individual directly or indirectly. We collect your personal data to provide tailored products and services and analyze and continually improve our products and services. We may collect, use, store, and transfer different kinds of personal data for marketing and personal data optimization purposes.
Peda also uses Google Digital Marketing to propose targeted offers for certain products and services to our customers.
You provide us with your data when you register your details on our website and mobile platforms and transact with the same.
The personal data we collect includes:
- Information provided by you: We receive and store the information you provided to us, including your identity data, contact data, biometric data, delivery address, and financial data. These types of personal data may include:
- Contact details (such as your name, postal addresses, phone numbers and email addresses),
- Demographic information (such as your date of birth, age or age range and gender),
- Online registration information (such as your password and other authentication information),
- Payment information (such as your credit card information and billing address),
- Information provided as part of online questionnaires (such as responses to any customer satisfaction surveys or market research),
- Competition entries/submissions, and
- In some instances, your marketing preferences.
- Information we automatically collect/generate or obtain from third parties:
We collect and store certain information regarding your use of the Peda marketplace, including your searches, views, download, and purchases. In addition, we may receive information about you from third parties, including our carriers, payment service providers, merchants/brands, and advertising service providers.
These types of personal data may relate to your device (such as your PC, tablet, or other mobile device), your use of our websites and apps (as well as certain third-party websites with whom we have partnered), and your personal preferences, interests, or geographic location. Examples of these types of information include:
- Name and Age (or predicted age range),
- Information about your device, operating system, browser, and IP address,
- Unique identifiers associated with your device,
- Details of web pages that you have visited,
- which products you have looked at online (including information about products you have searched for or viewed, purchased or added to an online shopping basket),
- How long did you spend on specific areas of a website or app, together with the date and time of your visit/usage,
- Personal data contained within user-generated content (such as blogs and social media postings),
- Social media user name or ID, and
- Social media profile photo and other social media profile information (such as number of followers).
We strive to provide you with choices regarding the Personal Data you provide us.
Where required by law, if you wish to have your Personal Data used by Peda to provide you with a personalized experience/targeted advertising content, you can indicate so through the relevant tick-box (es) located on the registration form or by answering the question(s) presented by Peda representatives. Suppose you decide that you no longer wish to benefit from this personalization. In that case, you can opt out or adjust your preferences anytime by closing your account or emailing legal@peda.com.ng. You can close your tab by clicking this link and following the instructions.
Once your account is closed, all products and services that you access through your account will no longer be available.
- Cookies and Other Identifiers
If you agree, a cookie is a small file of letters and numbers that we put on your computer, mobile phone, or tablet. Cookies allow us to distinguish you from other users of our website and mobile applications, which helps us to provide you with an enhanced browsing experience. For more information about cookies and how we use them, please read our Cookie Notice:
- How We Use Your Data
We use your data to operate, provide, develop, and improve the products and services that we offer, including the following:
- Registering you as a new customer.
- Processing and delivering your orders.
- Managing your relationship with us.
- Enabling you to participate in promotions, competitions, and surveys.
- Improving our website, applications, products and services.
- Recommending/advertising products or services that may interest you.
- Enabling you to access certain products and services our partners and vendors offer.
- Complying with our legal obligations, including verifying your identity where necessary.
- Detecting fraud.
- Legal basis for the processing of Personal Data
We will only process your data where we have a legal basis. The legal basis will depend on the purposes for which we have collected and used your data. In almost every case, the legal basis will be one of the following:
- Consent: For example, you have consented to receive specific marketing from us. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing email we send you
- Our legitimate business interests: We must understand our customers, promote our services, and operate effectively, provided that this is done in a legitimate way that does not unduly affect your privacy and other rights.
- Performance of a contract with you: This would also apply where we need to take steps before entering into a contract with you. For example, you have purchased a product from us, and we need to use your contact details and payment information to process your order and send the product to you.
- Compliance with law: We are subject to a legal obligation and must use our data to comply with that obligation.
- How We Share Your Data
- We may need to share your data with third parties for the following purposes:
- Sale of products and services: To deliver products and services purchased on our marketplace from third parties, we may be required to provide your data to such third parties.
- Working with third-party service providers: We engage third parties to perform certain functions. Examples include fulfilling orders for products or services, delivering packages, analyzing data, providing marketing assistance, processing payments, transmitting content, assessing and managing credit risk, and providing customer service.
- Business transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information may be transferred with other business assets.
- Detecting fraud and abuse: We release accounts and other personal data to other companies and organizations for fraud protection and credit risk reduction and to comply with applicable law.
- When we share your data with third parties, we:
- Require them to agree to use your data by the terms of this Privacy Policy and by applicable law; and
- Only permit them to process your data for specified purposes and by our instructions. We do not allow third-party service providers to use your data for their purposes.
- International Transfers
We may transfer your data to locations in another country if this is permissible under applicable laws in your location. There are inherent risks in such transfers.
In the event of international transfers of your data, we shall take the necessary measures to protect your data and ensure the same level of protection available in the country of data origin. We shall continue to respect your legal rights under the terms of this Privacy Policy and applicable laws in your location.
- Data Retention
We will take every reasonable step to ensure that your data is processed for the minimum period necessary for the purposes set out in this Privacy Policy. Your Data may be retained in a form that allows for identification only for as long as:
- We maintain an ongoing relationship with you. This will enable us to improve your experience with us and ensure that you receive our communications.
- Your data is necessary for the purposes set out in this privacy policy, and we have a valid legal basis for it.
- The duration of (a) any applicable limitation period (i.e., any period during which a person could bring a legal claim against us) and
We will actively review the personal data we hold and delete it securely, or in some cases anonymize it, when there is no longer a legal, business, or consumer need for it to be retained.
- Data Security
We have put in place security measures to prevent your data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.
In addition, we limit access to your data to our employees, agents, contractors, and other third parties who have a business need to know. They will only process your data on our instructions and are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
- Your Legal Rights
- It is essential that the personal data we hold about you is accurate and current. Please keep us informed if your data changes during your relationship with us.
- Under certain circumstances, you have rights under data protection laws about your data, including the right to access, correct, or erase your data, object to or restrict processing of your data, right to ask that we transfer your data to a third party, and unsubscribe from our emails and newsletters.
- Where you wish to delete your data from our website and other applications permanently, you can choose to close your account. You can close your account by clicking this link and following the instructions. Once your account is closed, all products and services that you access through your account will no longer be available.
- We can refuse to agree to a demand where it is unreasonable or where you have failed to provide additional information necessary to confirm your identity.
- Data Controllers & Contact
If you have any questions or concerns about the Peda Privacy Policy, or you are looking for more information on how we process your data or wish to exercise your legal rights in respect of your data, please get in touch with the Data Privacy Officer by email at: legal@peda.com.ng
We will investigate any complaint about how we manage Personal Data and ensure we respond to all substantiated complaints within prescribed timelines